About Us
We know the UAE — and Chinese travelers even better
Highway Travel & Tourism is a Dubai-based Chinese travel team dedicated to bringing Chinese travelers the most worthwhile side of the UAE, in the safest and most reassuring way.
Our Story
It started with a desert trip
We began with a desert journey custom-designed for a Chinese family. Seeing our guests struggle with language and cultural barriers, we set out to build a team that truly understands Chinese travelers yet knows local resources inside out.
Today, we have served over 50,000 travelers across desert adventures, city tours, business trips, and family study tours — always holding to one principle: making the journey both wonderful and worry-free.
Our Values
Four promises that never change
Private Customization
No one-size-fits-all. Every itinerary is built for you.
Local Roots
A Dubai-based team with real, reliable resources.
Full Protection
24/7 Chinese-language emergency support, worry-free travel.
Transparent Pricing
All costs confirmed before departure — no hidden fees.
Want to know more about our services?
Whether it’s a family trip, a corporate visit, or a honeymoon, we can tailor it for you.